" Life isn't about finding yourself. Life is about creating yourself. "~ George Bernhard Shaw
What if you could paint your world?
According to Firespring, no matter what field you look at, you’ll find heated competition, with countless similar businesses scrambling for ways to outperform each other and build lasting positive reputations. And it certainly isn’t easy to earn attention.
People have seen enough ads and read enough generic copy that they default to boredom.
To actually spark some interest in a desensitized and indifferent populace, you need to do something different. You need to be different. (Source)
Confidence is the key to success in any activity. If you believe that you can do something, you are more likely to complete it well, and creative tasks are no exception. Unfortunately, it is easy to lose confidence in creative ability because of self-comparison.
Self-comparison is a common pitfall for many brands when it comes to their creative ability. When brands compare themselves to their competitors or other brands in their industry, they can become insecure about their own creative abilities and lose confidence.
Here are some ways that self-comparison can lead to a loss of confidence in creative ability for brands:
Copying other brands: When brands compare themselves to their competitors and see what’s working for them, they may be tempted to copy their strategies or creative elements. However, this can lead to a loss of confidence in their own creative abilities and make them feel like they’re not capable of coming up with unique and innovative ideas.
Focusing too much on metrics: Brands often compare their success to that of other brands based on metrics like followers, likes, and engagement. When they see their competitors doing better than them, they may lose confidence in their own creative abilities and feel like they’re not producing content that resonates with their audience.
Overanalyzing and second-guessing: When brands compare themselves to other brands, they may become overly critical of their own work and start second-guessing their creative decisions. This can lead to a loss of confidence and make it difficult for them to take creative risks.
Not trusting their instincts: When brands compare themselves to other brands, they may feel like they need to follow trends or do what’s worked for others in the past. This can lead to a loss of confidence in their own instincts and make it difficult for them to come up with original and creative ideas.
Embrace a growth mindset: Adopting a growth mindset means viewing challenges and setbacks as opportunities to learn and grow. Brands should encourage experimentation and take risks in their creative work, even if it means making mistakes along the way. This mindset can help brands build confidence in their ability to tackle new and unfamiliar challenges.
Focus on strengths: Brands should focus on their unique strengths and values when developing their creative work. By leveraging their unique strengths, brands can differentiate themselves from competitors and build a distinctive brand voice that resonates with their audience.
Seek feedback: Getting feedback from colleagues, clients, and other industry professionals can help brands refine their creative work and build confidence in their abilities. Brands should be open to constructive criticism and use it to improve their creative work.
Practice, practice, practice: Like any skill, creative ability improves with practice. Brands should make time to experiment with new creative techniques and ideas, even if they are outside of their comfort zone. Consistent practice can help build confidence and improve the quality of their creative work.
Collaborate with others: Collaborating with other creatives, whether in-house or outsourced, can help brands generate new ideas and gain a fresh perspective on their work. By working with others, brands can build confidence in their ability to create effective and impactful work.
Building creative confidence requires adopting a growth mindset, focusing on strengths, seeking feedback, practicing consistently, and collaborating with others. By incorporating these tips into their creative process, brands can build confidence in their ability to create innovative and effective creative work.
Are you ready to develop creativity?
