" Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark."~Jay Danze
What if the elephant is not in the room?
According to AICPA, we’ve all been taught that a firm handshake, professional attire, and sound credentials are the makings for a good first impression. Today, that’s no longer enough.
The advent of blogs, Facebook, and Twitter have enabled anyone and everyone to become known; connect in almost real time directly with clients, colleagues and friends; and build relationships across the globe. (Source)
It’s a circus out there.
Here are some ways personal branding can help you stand out, increase your influence, and make a lasting impression:
Differentiate Yourself: Personal branding helps you differentiate yourself from your competition by identifying your unique strengths, values, and personality. By highlighting your unique qualities, you can establish a strong personal brand that stands out and attracts your target audience.
Build Credibility and Trust: Personal branding helps you build credibility and trust with your audience by establishing yourself as an expert in your field. By consistently delivering high-quality content, sharing your knowledge, and providing value to your audience, you can build a loyal following that trusts and respects your brand.
Develop Your Online Presence: Personal branding helps you develop a strong online presence by creating a consistent brand image across all your digital platforms, including your website, social media, and email marketing. By optimizing your online presence, you can increase your visibility and reach a broader audience.
Create Valuable Content: Personal branding helps you create valuable content that resonates with your audience and provides them with the information they need. By creating content that addresses their pain points and challenges, you can establish yourself as a thought leader in your area of expertise and attract more followers.
Engage with Your Audience: Personal branding helps you engage with your audience by fostering a two-way conversation. By responding to comments, answering questions, and initiating discussions, you can build a relationship with your followers and create a loyal community around your brand.
Leverage Your Network: Personal branding helps you leverage your network by collaborating with other influencers and industry leaders. By networking and partnering with other thought leaders, you can expand your reach and gain access to new audiences.
By differentiating yourself, building credibility and trust, developing your online presence, creating valuable content, engaging with your audience, and leveraging your network, you can create a strong personal brand that sets you apart and helps you achieve your goals.
Are you ready to showcase your style?
